Borrowed from broadcast and photography pros, gobo is a term derived from 'go between'. Technically, it’s “a physical template placed inside of or in front of a lighting source, used to control the shape of emitted light. Placement is important because it allows focus to the pattern or shape into a crisp, sharp edge and also softening of edges.” That’s where I come in. I serve as the ‘go between’ for agencies and their clients; clients and their target audience; freelancers and their clients. My goal is to define, hone and deliver clear, quality results. Whether that's providing strategic marketing consultation, managing a client relationship or helping to define and develop your brand, my job is to make yours easier. And to provide perspective and insight. You know, focus.