Walz Tetrick Advertising

Group Brand Director

February 2024 to present

• ​Strategic lead on agency's largest retail consumer account

• Responsible for directing team on development of campaign to grow loyalty program enrollment and increase member engagement/redemption

• Primary driver of improving efficiency and profitability 

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Barkley 

Director, Brand Leadership

July 2022 to January 2024

• Strategic, senior lead on two prominent animal health clients working in both the companion animal and livestock pharma space. 

• Key player, along with the director of marketing science and performance, in developing comprehensive, omnichannel customer journeys to grow client loyalty program. 

• Led agency effort to propose an optimal customer experience for merging two independent client websites and collaborated with partner web development agency and multiple client departments to successfully launch a newly rebranded online experience. 

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United Way of Greater Kansas City

Senior Vice President of Marketing

August 2018 to July 2020

• Lead and mentored marketing team and successfully collaborated with internal stakeholders to improve strategic planning and execution of all aspects of marketing and events

• Key leader of collaborative effort with Greater Kansas City Community Foundation to raise over $17 million for the Kansas City Regional Covid-19 Response and Recovery Fund, including One KC Day efforts which collected over $2 million in a single day (April 16, 2020)

• Responsible for the creation of new strategic positioning, spearheading the creative execution and roll out of a new brand for this top-tier local United Way, which lead to improved brand perception scores in three consecutive quarters

• Identified, defined and implemented refined organizational processes and systems to improve efficiency, accuracy, effectiveness and cost savings

• Worked collaboratively to create compelling content and thoughtful donor journeys that increased retention, encouraged engagement and extended lifetime value

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Attane (formerly Glynn Devins)

Director of Client Services 

March 2012 to June 2013

 

• Managed client services department of 30 team members

• Lead effort to identify and evaluate agency processes and systems; worked with various departments to develop more effective, streamlined solutions

• Instrumental in the strategic planning, consultation, development and implementation of marketing plans for senior living clients

• Actively involved in several successful new business responses and pitches

• Responsible for the creation of innovative, industry-leading branding for new senior living category client

• Oversaw the financial performance of agency accounts

 

 

MMGY Global (formerly MMG Worldwide)

VP Client Relations and Resource Management

September 1998 to February 2012

 

• Directed, managed and mentored client services department team of 20

• Responsible for the development and implementation of marketing plans for a variety of hospitality, tourism and gaming clients that result in significant increases in industry benchmarks

• Highly involved in conceptual development, presentation and execution of branding/positioning assignments for the agency

• Lead strategic planning and consultation for agency account teams

• Instrumental in new business development, strategy and presentations

• Guided efficiency and profitability recommendations for agency processes/systems

• Achieved year-over-year increases in overall client satisfaction, as gauged by agency performance survey, through direct supervision, training and mentoring of staff

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