With 25+ years of experience in advertising/marketing - the majority of them with advertising agencies - the scope of responsibilities and industries Mary Schuler has worked in is varied. She has had a leadership role in strategic development of marketing plans, profitability and compensation analysis, branding and positioning, as well as the successful integration of digital initiatives for agency clients. She has excellent leadership skills with the ability to work collaboratively and motivate teams to provide quality work in a timely manner. Exceptional analytic, organizational and communication skills has led her to a track record of success.
Work
experience
GlynnDevins
Director of Client Services
March 2012 to June 2013
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Managed client services department of 30 team members
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Lead effort to identify and evaluate agency processes and systems; worked with various departments to develop more effective, streamlined solutions
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Instrumental in the strategic planning, consultation, development and implementation of marketing plans for senior living clients
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Actively involved in several successful new business responses and pitches
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Responsible for the creation of innovative, industry-leading branding for new senior living category client
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Oversaw the financial performance of agency accounts
MMGY Global (formerly MMG Worldwide)
VP Client Relations and Resource Management
September 1998 to February 2012
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Directed, managed and mentored client services department team of 20
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Responsible for the development and implementation of marketing plans for a variety of hospitality, tourism and gaming clients that result in significant increases in industry benchmarks
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Highly involved in conceptual development, presentation and execution of branding/positioning assignments for the agency
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Lead strategic planning and consultation for agency account teams
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Instrumental in new business development, strategy and presentations
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Guided efficiency and profitability recommendations for agency processes/systems
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Achieved year-over-year increases in overall client satisfaction, as gauged by agency performance survey, through direct supervision, training and mentoring of staff
Callahan Creek
Account Executive
November 1997 to September 1998
Worked directly with the agency president on this $3 million account to build a memorable brand personality, increase awareness of the brand among its target audience and to increase incremental sales by 5%; results include quadrupling top-of-mind and unaided awareness in the primary target audience, unaided advertising awareness increase of 50% by primary audience and sales performance during grand opening events averaging 12.5% greater than the rest of the chain’s performance.
The Duff Company
Project Manager
February 1996 to October 1997
Capricorn Productions
Production Manager
November 1992 to January 1995
Wolf Photography
Studio Representative
February 1992to October 1992
Valentine Radford
Account Coordinator
June 1990 to January 1992
Agard + Associates
Account Executive
June 1987 to August 1989
Skills
Branding/Positioning
Client Relations
Strategic Planning
Integrated Marketing
Process/Systems Development
Presentation/Communication Skills
Industries
Hospitality
Travel
Entertainment
Retail
Senior Marketing
Luxury
Automotive
Non-profit
Agriculture
Education
University of Kansas
Bachelor of General Studies