Whether you're an organization that needs an honest and targeted assessment of your brand, an agency that needs temporary senior leadership or a freelancer who wants to spend more time doing what you love - creating - I'm here to help.
Client
Direct
Ad
Agencies
Freelancers
If your company and/or brand is in need of a “fresh eyes” evaluation or the strategic guidance of a marketing veteran but can’t afford the salary to bring one on staff, I can help. As a “for hire” director of marketing, I offer a number of services to help you assess your value proposition and how it resonates with your audience, refocus your marketing efforts to be more effective and efficient and provide you with the tools to take the reigns back over once clear direction has been established. Affording you greater control of your overhead and staffing costs and optimizing your marketing budget.
Some of the more difficult aspects of staffing an ad agency are how to man a project-based account, knowing when you should bring additional resources on and hiring individuals with the right expertise based on limited exposure to them. Contracting my services can help mitigate the risk of jumping into bringing on full-time assistance. It also allows you more time with a new client to better assess their long-term needs. And you can be assured of the quality of capabilities I bring to your business based on my 25+ years of experience in advertising/marketing.
If you’re like most creatives running their own freelance business, you hate the “facilitation” part of the job. From project management to developing SOW/estimates to performing accounting duties like billing and collections to managing client relationships on a day-to-day basis. You know, the kinds of things that account managers were responsible for when you worked at an agency. I can serve as your freelance account director on some or all of your client accounts so that you can spend more time doing what you do best (and get paid for!) and I can make sure your clients are well informed, happy and keep coming back for more.