Brand Assessment and Implementation

This process involves the evaluatation of awareness levels and strength of your brand, the identification and definition of the value of your brand with customers, as well as recommended modifications to the brand, if necessary, and how it is delivered in the marketplace.

 

Account/Project Management

Act as liaison between client and agency or freelancer providing senior leadership, strategic direction, organization, and expert management of timelines and budgets, while forging strong relationships. 

 

Strategic Action Plan Development

Phases of planning including: 1) analysis/assessment, using an understanding of the current internal and external environments, 2) strategy formulation, where high level strategy is developed and a strategic plan document is created 3) strategy execution, where the high level plan is translated into more operational action items, and 4) evaluation or sustainment/management, where ongoing refinement and evaluation of performance, communications, data reporting, and other strategic management issues occurs. 

 

Process/System Optimization

Ensuring efficient, effective marketing by employing consistent systems and processes to shepard work through an organiztion. An inventory and assessment of current workflow is performed with specific, actionaable recommendations provided upon completion. 

 

Team Development

Leveraging 25+ years in advertising managing departments of 30+ people, I can provide perspective in evaluating individual and global team value, opportunities to improve interaction, output and relationships to ensure a more positive working environment.